Simple Tactics To Grow Your Opt In Email List

When building an internet business, your opt in email list should be the principle focus of your attention as this is where the value will lie in the business. A growing and responsive email list, even if it is not very big, can yield high profits from these repeat customers rather than you spending lots of time searching for the next customer.

With internet marketing, nothing is set in stone forever and you should always be looking to see where you can optimise your efforts. The opt in sign up box is on the landing page which is the first time a visitor will come into contact with your website. What you need to do is note the amount of visits and the subsequent amount of people who then leave their email contact details with you. Knowing that information, it is good practice to then use another landing page, perhaps designed differently and see what the resultant figures are. If the results improve then that is a signal to keep the new landing page but make sure you then test this against another one.

In conjunction with this strategy, it is also worthwhile to test different offers that you make. This is the free gift that you offer in return for someone signing up to your email list. They opt in and immediately receive the gift via download. If you offer a report, then a change to say offering an audio could effect an increase in sign up rates. Just remember, the gift must be of quality and value, something that you would actually charge money for. This is the person's first contact with one of your products and if it does not help them and they feel it is a waste of their time, they will then be most unlikely to purchase any other product or service with you.

It is important to remember that you should never prejudge or assume your prospects. You may think that your landing page is brilliant, your gift outstanding but if you have not undertaken the required research to find out exactly what the niche wants and how they like their information delivered, you could well have wasted your time. Alternatively, you may think that something has no real value to you but prospects in the niche that you are marketing to may well jump at it. You will only really know when you test and test again.

Following on, you have to understand that you are not your own customer. This is especially true if you are marketing to a niche that you have no personal experience of but have found a gap in the market for such information and you can provide the exact wants for the niche. You may not value the offer at all, it maybe no use to you but to others it may well be exactly what they have been looking for. In addition, in presenting the information on the landing page, you may well be preoccupied about the look or feel or want a specific graphic, yet for your prospects these factors are, if anything, ignored. It is very important, for want of a better expression, to get out of your own way and ditch the preconceived ideas and give the prospects what they want, not what you think you would like to offer them.

As you can see, how to increase sign ups to your opt in email list requires you to keep working on your offer to ensure you are getting the best return in addition to keeping your own preferences at bay and giving the niche market what it wants.


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Michael T's InfoMarketingForYou.com uncovers the secrets of email list building techniques that many online marketers won't reveal. Discover the one vital concept you must use to ensure your list will take the very action you ask. Grow your list everyday with the techniques that have worked for me. Get my review of NewPowerListBuilding now at opt in email list course